Our Story

This dream of mine started in a not-so-sparkly time. I had to leave my teaching career due to ill health, multiple operations and the mental toll that came with it all—followed by PTSD. For a while I felt lost. But from that place a little spark of an idea grew. I wanted to create something that would make people smile, feel good and maybe even a little magical.

That’s how this clothing brand was born—a mix of kindness, wellness and a dash of sparkle! I love how clothes can help us feel amazing and the secret psychology behind what we choose to wear. My hope is to spread joy through comfy, stylish designs that help you feel fabulous every single day, no matter what life throws your way.

Every piece I design comes straight from my heart (and my lived experiences). Here’s what makes them special:

• 7SWAN Activewear: Let’s be real—not everyone wants to squeeze into tight lycra to exercise. The 7SWAN is all about freedom, comfort and confidence while still looking great. 
• Slogan Sweatshirts & Tees: Think super comfy, soft fabrics with upbeat, glittery messages that give you a little pep in your step. Who doesn’t need a little sparkle in their day?
• The Willow Jumpsuit: This one’s extra personal. After surgery, I needed something warm and comfy, that made me feel good in my own skin AND  that worked to conceal a catheter (tracksuit bottoms weren’t cutting it!). So I designed the Willow Jumpsuit to be both practical and stylish. As it happens, so many other women need something like this too!

At the heart of everything we do is kindness—kindness to ourselves, others and our planet. We dream big and act small, pouring passion and creativity into every detail.

Our mission is simple - to create clothes that make you feel beautiful, sparkly and YOU, no matter the day.

The motto behind everything we do is FREE YOUR SPARKLE. Because I believe every woman deserves to feel confident, radiant and like the incredible person she already is—no waiting, no conditions, just magic as you are.

And as Robin Williams said (one of my favorite quotes ever): “Everyone you meet is fighting a battle you know nothing about. Be kind. Always.”

So that’s me. That’s us. A brand built from hard times, but also a whole lot of love, resilience and glittery hope. Thanks for being part of the journey—you’re making this dream come true!

Let’s spread joy, one comfy and stylish outfit at a time. ✨

Alicia x